Straight Braighk

By: Gustav Hoiland

Feb 21 2014

Category: studio

1 Comment

Aperture:f/11
Focal Length:200mm
ISO:200
Shutter:10 sec
Camera:Canon EOS 5D Mark III
Just Right

This might’ve been the best of the bunch. A complex break. A clear label. Liquid contained in the frame. I figure I either want the all-out craziness of splash everywhere, erupting beyond the bounds of the rectangle, or a quieter still piece. If I can mimic the unbroken bottle, the usual studio-lit wine bottle shot… there’s something there.

But the big question now that I’ve proven and understood the technique is… what next? I’d love to have Moët bottles obliterated, if only because they’re recognizable (I guarantee you’ve never heard of “Segura Viudas”). And of course they’re expensive. And the more expensive the destruction, I think the more the emotional response.

But do I want to expunge $500 on ten bottles of Moët? Certainly with ten breaks I’d get what I wanted. Five would probably do the trick, but I’d like some certainty with such an investment. Can I sell enough prints to recoup the cost? Can I get hired by agencies to create work in the same vein? Is this a look people want?

Thinky time.

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One comment on “Straight Braighk”

  1. shoot a bullet thats whats next


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