White & Warm

By: Gustav Hoiland

Dec 18 2013

Category: architecture

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Focal Length:24mm
Shutter:1/0 sec
Camera:Canon EOS 5D Mark III
Window Light

Field work. Sort of. Experimentation in person as opposed to in-home. Direct observation, self immersion versus laying in the dark and bouncing the possibilities around my cranial cavity.

There’s the persistent question of what to pair my photography with. I could create content that benefits from photos. I could build websites for clients of which the photos play a role. And so on. But something beyond the technical and intellectual pursuit of aesthetic pleasure.

I’m playing with coffee shops. What they are. What the owners/operators have done with a space and a general product offering to create a place that is loved, frequented. Learning to observe the components so I can frame the right picture.

Current idea.

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