Inside Control

By: Gustav Hoiland

Sep 25 2013

Category: Retail

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Aperture:f/2.8
Focal Length:57mm
ISO:800
Shutter:1/125 sec
Camera:Canon EOS 5D Mark III
On Pedestals

Yesterday I was up and out the door by 5:30 to catch the sunrise light over a trendy bakery. My first photo shoot sunrise, and I can tell’ya it feels very strange compared to the sunset-golden-hour-okitsdarknowgohome kind of shoots.

Instead it’s dark and frigid, and then these waves of illumination kind of wash over everything and it’s getting nice but now the windows start reflecting off of those clunky silver cars and the inside is no longer visible. The commuters get thicker, the air warmer, and instead of retiring for the day you just walk in and get breakfast.

One day I’ll shoot mall stuff, at least once, and in this corridor not only does the light not change, neither does the temperature. Sweet control that an SUV won’t park in front of.

To work!

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