Home, Once
By: Gustav Hoiland
Category: architecture
| Aperture: | f/4 |
|---|---|
| Focal Length: | 24mm |
| ISO: | 800 |
| Shutter: | 1/0 sec |
| Camera: | Canon EOS 5D Mark III |
Perhaps it was never home. Home for homers at least. It may well have been home to a merchant’s trade, an institute’s astuteness, an embassy’s tight-suited business. But I’ll think of it as one’s long-ago opulent home. Newbury Street was once a home thru-fare, I (perhaps naively) believe.
What I like is the balance of a property’s inherent uniqueness (for no other place shares its coordinates, and likely not structural exactitude), and a retailer’s will to make it its own. To bend it to its will. We need to take this existing space and with the help of some capital and ingenuity turn it into a machine of commerce.
It could have been anything, but today it is Cole Haan. Not long ago they occupied another space, possibly on the same block. Of course what’s seen is but an evening window display, but the entire building is palace-like, tufts of opulence abounding throughout its entirety.
Space, business, the days.
Gustav Hoiland 
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