Morning Hills

By: Gustav Hoiland

Jun 17 2013

Category: architecture

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Focal Length:24mm
Shutter:1/0 sec
Camera:Canon EOS 5D Mark III

The more I’m surrounded by it, the more I love retail, both small and large. The small is a mix of the independent – coffeepreneurs, fashion matriarchs, nail salons – and the international boutiques of cosmetics and expensive denim. The large is the domain of the beasts, the handful of giants that roam in their respective silos of demographics.

The thing is, they speak. Neighborhoods are generally facade-deep. Want to reliably find hipsters across America? Just go to American Apparel’s website and use their store locator. But take into account what’s next door. It’s a stew after all.

Back to the love part – they’re all trying to survive through sales, except the well off elders running antiqueries as a hobby. The ones that thrive are marvelous – they are enjoyed, revisited, and provide something desired. The empties will try and try, but they will empty themselves and the shell will be filled anew by another contender.

Work and others’ works.

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