Rim Focus

By: Gustav Hoiland

Jun 15 2013

Category: Uncategorized

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Aperture:f/2.8
Focal Length:100mm
ISO:800
Shutter:1/59 sec
Camera:Canon EOS 5D Mark III
Clear Dark

Soy. A word/name not from the halls of Gravity Branding (creators/namers of “wi-fi”). But it strikes me as gloriously succinct and improbably contemporary, NEW-sounding. Evocative of something pharmacologically synthetic, yet technically “natural” minus a couple millenia of human tampering and thorough downstream processing.

It even fared well in other languages. Edamame. Four syllables that are capable of creating an instant 1000% mark-up if combined with a little salt and applied heat in a white porcelain bowl.

Even brushing aside all of this upper level cultural interpretation and positioning, the original scientists couldn’t help but bestow upon this humble Fabales-order organism the unique name of “GLYCINE MAX.”

Enjoy a smooth glass of soy.

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