Mainstreet Mandarin

By: Gustav Hoiland

Apr 03 2013

Category: architecture

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Aperture:f/3.5
Focal Length:24mm
ISO:200
Shutter:1/640 sec
Camera:Canon EOS 5D Mark III
Work View

Dear standardized framers of the world. Cameras shoot in 3:2. Photo people quickly outgrow your abundant 4×6 frames (yes, 3:2). More miffed ramblings about aspect ratios, blah blah blah, might turn to thumbtacks in sheetrock for now.

Hopefully someday I’ll have an excuse for the museum grade stuff (the technical quality scale being decor < exhibit < museum), but in pursuit of early proofery of conception, it is a value play. Art is not about value. The price may indeed support the gallerist and artist, but the piece itself, if it is art, is not going to be subject to activities-based-costing by the maker. (Summary: I want to cost-effectively evaluate a piece’s potential now and leave the real cash framing transactions my buyers at 432 Park)

Of course this’ll all probably turn out better in the longer run. Just another petty challenge to overcome, to outwit, to adapt to. Can’t find a market solution for your immediate desire? Fix it (the supply-side problem)(potentially lucrative)(possibly capital intensive), or … figure out another way. Maybe even art the problem.

Yeah. Art it. What?

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