Maximum Possibility

By: Gustav Hoiland

Mar 25 2013

Category: studio

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Focal Length:100mm
Shutter:1/0 sec
Camera:Canon EOS 5D Mark III

Good’ol projects. Happened upon a stack of unscratched scratchers the other day, left over from some long-ago idea, possibly involving incentives. Put’em to good use, kind of, then of course cashed the winners for yet more scratch tickets with no particular aim. They seem to inspire thought though, veritable fuel for pursuits with unpredictable results.

The question here for this project being, could you sell an edition of one (instead of 10 or 25) print of this photograph, and frame it along with this ticket. (The question actually being, would this ticket-plus-print actually sell for an agreeable sum on the open market?) If there really is a six underneath that winning number, this paper is worth perhaps a million bucks. If not, it’s garbage.

So then of what value is the print? Is it actually a bet against the high unlikelihood that I’ll ever become a famous artist, thus rendering that one-of-a-kind early-career piece of art invaluable? I’d almost shy away from saying this, but heck, this sounds like art!

Yes, it’s possible.

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