End’s Beginning

By: Gustav Hoiland

Mar 14 2013

Category: studio

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Focal Length:100mm
Shutter:2 sec
Camera:Canon EOS 5D Mark III
Losing It

Some days have passed. Reviewing the paltry six-bottle break test is now pleasant, surprising even in the potential for taking it further. The technical flaws not so much frown-inducing as points of consideration. (at bottom left, the shards in the back are crisp, but everything forward is soft… including the entire bottle’s facade)

In terms of money, I’d say a thousand bucks could get me most of the way there, not including product or any fees associated with space rental. Let’s call it two-thousand slices of green cheese, plus about a hundred hours’ time.

So roughly the time and consciousness equivalent of a weeklong (photo-centric) vacation on the Isle of Man. Or a numeric lift in a savings account. Three weeks on a container ship. The world’s sweetest polo bike. 1.258 ounces of gold. 40 years of blog-associated costs.


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