Pit Falls

By: Gustav Hoiland

Nov 04 2012

Category: bike polo

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Focal Length:105mm
Shutter:1/0 sec
Camera:NIKON D80
Greensleeves & Grey

The years are ticking by whilst I clean up years past. A renewed effort to streamline the terabyte-plus photo archive in preparation for the coming century of continued additions. Of honing expertise, digging deeper into wedges of the creative cake.

Strict rules bent when practicality weighs in, hierarchies of logic that are built concrete in the mind, but ultimately become malleable in a hope to prevent a smoldering mess. Calculations of time, questionings of purpose, regular breaks for some kinetic movement beyond the fingers.

Of ventures and names, of branding and market segmentation, the real work beyond the personal tune-up. Recognized needs and identified lack of obvious open market solutions.

Browsing to catalogs.

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