Back and Center

By: Gustav Hoiland

Mar 14 2012

Category: self portrait

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Aperture:f/11
Focal Length:17mm
ISO:100
Shutter:1/8 sec
Camera:Canon EOS 5D Mark II

For the Books

My mind tends to dance with imagined opportunities, a process of discovery and then evaluation, then finally wishful aspiration if it all checks out. That’s exactly what happened with the beer (SEE HERE), one of the few ideas that got far enough to have a spot on the portfolio site. At any given time I must have about 12 such threads spinning around my head.

And so one of the current ideas in a phase of rigorous due diligence relates to environmental portraiture. But with a twist. The value proposition to the intended customer is not to market oneself (as in a performer’s headshots), not to sell a product (a model in a commercial), and quite frankly there’s virtually no short term value.

It’s an appeal to history. Of legacy. Of remembrance to be savored decades later. In much of my portraiture I strive to create photos that will live on to be the defining image of a person in this era of their life, but never has that specific use been the driving force behind a commission. It’s a very specific client who wants their prestige photographically preserved, their dignified standing documented for a future generation.

Fascinating. So here’s yours truly at 23, in all my sparse glory.

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