Squared Up

By: Gustav Hoiland

Mar 07 2012

Category: portrait

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Focal Length:50mm
Shutter:1/0 sec
Camera:Canon EOS 5D Mark II

Up Left

Editing through the headshotriture from this past weekend on paradise island (Manhattan). I’d say Overpriced Paradise, but really, its price is right in line with market forces. Priced to demand. And with all of these well wishing midwestern kids like myself knocking on its doors, up up up go the dollar signs.

Throughout the shoot there was an interesting play between work I’m used to shooting stylistically, and the work that actually needed to be made. I had a tendency to light like this, and he would put me back on track through some much needed soft critique. This lighting isn’t what he needed. He needed (insert client need).

And that’s what it’s all about, the client’s need. Artists don’t meet a client need, artists express themselves. Commercial shooters take budget into consideration and then exceed the client need as much as possible, at minimum needing to meet the expectations. Do I want to get paid to shoot what I like to shoot? Then I need to find clients that like exactly what I like. This last shoot (pictured above) was a great intersection of me plying my skills to the market demand.


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