Day of Fashion

By: Gustav Hoiland

Apr 23 2011

Category: fashion

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Focal Length:50mm
Shutter:1/0 sec
Camera:Canon EOS 5D Mark II

Why Hello There

Nine hours today, waltzing throughout a cavernous sanctuary of fashion with and among its passionate proponents. Behind the scenes, in front of the scenes, makeup and hair documentation, all in both photo and video. Two cameras. Four lenses. 1570 files. 45 gigabytes.

Most of the participants would generally zone me out or otherwise pretend to ignore my ever-clicking presence. But every once’n a while this would happen, entirely unprompted on my part beyond the fact that I was holding up a camera (intending to shoot something entirely natural). And that’s what’s up.

Tomorrow brings six hours of dancing dress rehearsal, and the cameras will blaze again.

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